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Hardware Marketing Cometh

Have you ever thought of what makes you buy something? If you’re a marketer, you probably know that perceived value plays a very big part in that. And a big part of that perceived value lies in getting...

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Powerful Podcasts Roundup

Hey. How ‘ya doing this morning? I just got back hauling kids around town, sick and otherwise… and frankly there was only one secret weapon I can credit to maintaining my sanity while doing it....

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The Irresistible Lure Of Mobile Motivation

I have a confession to make. It’s nothing to be ashamed of and it’s 100% in line with how I do things, actually, but still… it feels kinda weird. What AM I talking about? Just the fact that in the past...

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Why I Use Apple Products (Ya, Me Too!)

This is another discussion I get into every now and then… and to think, just a couple of years ago, I was on the opposite end of the argument! I believe the derogatory term is ‘Apple Fan Boy’… photo...

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Did Apple Just Fire Their Copywriter?

I just got done watching the new iPhone 4S videos, pieces of the keynote, and the inevitable ads and such coming out of yesterday’s Apple event. And boy, is the difference stark or what. I bet nobody...

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Why I Love Air Video

If you don’t have an iPad, it’s probably no use reading on. If you still think the iPad holds no additional value whatsoever, on second thought, do read on. Recently I’ve really grown to love a...

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